Getting customers to part with their money is often harder than it seems. And if you've found that your business's sales have stalled, you aren't alone. 

If you're hoping to increase sales, check out these surefire ways to do it.

1. Understand Pain Points

Pain points are areas in customers' lives where there are problems to be solved. If you want to see better sales results, focus on how your company can relieve your customers' pain points. For instance, if you know most of your potential customers have limited incomes and mostly financial pain points, focus on how your product offers superior value for an affordable price.

2. Make Use of SMS Marketing

Everyone's on their phones these days. So why not try SMS marketing? Especially for larger businesses, having staff members manually type out and send messages to each individual customer is impractical. Instead, consider investing in programmable SMS API services. This way, you can send a mass amount of messages about promotional offers to your customers.

3. Focus on Lead Generation

Before you can close on sales, you need to generate leads. However, it's important to strike a balance between quality and quantity here. Not all leads convert, so you need to generate sufficient leads to ensure enough sales.

When you take the time to work on generating promising leads, your sales are almost certain to increase. One of the best ways to do this is to profile your average or ideal customer through the use of buyer personas. Market research will help you do this, as will diving into your own analytics. For example, if you find that most of your customers are young and well-educated, you might want to focus a portion of your marketing efforts on college towns.

4. Ask Your Existing Customers for Feedback

Sometimes, it's easy to get so caught up in finding solutions that you miss what's right in front of you. In this case, that's the input of your current customers. You can solicit input via customer satisfaction surveys. Make sure that you keep surveys reasonably short. You still want to ensure your surveys collect information on each facet of your business, including product quality and customer service.

It's a good idea to also include a space for customers to add comments. In some cases, they have great suggestions that you may not have thought of. If you're having trouble getting your customers to fill out these surveys, consider offering an incentive like a discount or a chance to win a gift card.

5. Step Up Your Customer Service

New leads will help you increase sales, but so will connecting with your existing customers. When customers are impressed with both your product and your service, they're likely to keep coming back. They're also more likely to recommend your company to their friends!

Improving your customer service involves more than just employing friendly representatives. One way to do this is to personalize delivery. Try including handwritten thank-you notes to show customers you care. You also can include useful information on your website. Video user guides for your products and educational articles will help your customers see you as a business that does more than just sell them things! Try offering free consultations for prospective customers, current customers, or both.

One more way to do this is to reward your loyal customers. Plenty of companies offer special discounts and promotions to draw new customers in. Not all companies do the same for existing customers. You might think about offering special discounts or rewards programs for your loyal customers or making exceptions to certain company rules.


Selling your product or service successfully is an art form. It's always changing, too. As the market evolves, your company needs to as well. With some effort and ingenuity, you'll almost certainly see an increase in sales.